Prime
Focus Expands Integration of Xytech Platform - MediaPulse Powers Global Digital
Supply Chain Beyond London & LA
September 22
, 2010
Source: Xytech Xytech Systems Corporation,
provider of resource, work order and asset management solutions – has announced
that Prime Focus has expanded its use of Xytech’s workflow platform into
nine additional Prime Focus facilities beyond the original installations in the
company’s London and Los Angeles operations.
Prime Focus, headquartered
in Mumbai, India, has networked facilities around the globe and provides creative
and technical services for the film, broadcast, commercial, gaming, internet and
media industries.
Prime Focus offers true end-to-end services that follow
projects from pre-production to final delivery; including pre-visualization, equipment
rentals, visual effects, video and audio post production, digital asset management,
and distribution. They enable a complex workflow of vast elements and disparate
services across a massive geographic arena, and the management of cost and time
efficiencies is a top priority.
In order to remain informed, Prime Focus
senior management needs to rely upon real time operational visibility alongside
streamlined accounting and invoicing.
Namit Malhotra, Global CEO and
Founder of Prime Focus, noted, “Prime Focus encompasses almost the entire
spectrum of services for entertainment and that work is performed in multiple
locations with various and unmovable delivery needs. We believe that MediaPulse,
managing all of these variables within a single system, is the most powerful solution
available. It helps us to work efficiently, competitively and creatively, and
it answers our mission critical need for a single, powerful solution that ties
all of our requirements together.”
Greg Dolan, Executive Vice President
of Xytech, noted “The breadth of services and pipelines that Prime Focus
is managing is a perfect fit for MediaPulse, and we are delighted that Xytech
is able to support them with efficient time, resource, and media workflow tools.
To see the implementation of MediaPulse in Prime Focus’s Indian operations
expand the use of Xytech’s workflow solutions to eleven global, interconnected
pipelines is truly gratifying.”
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