Visual Data Debuts 3D Workflow - Promos and Trailers Are First
3D Projects Serviced at Burbank facility
July 30, 2010
Source: Visual Data
Visual Data Media
Services - a partner to major studios and distribution companies
for over 15 years by providing integrated end-to-end post-production
solutions for the seamless repurposing and distribution of
content for all media outlets - has unveiled a 3D workflow
for feature films and television that features unique pipelines
for promos, trailers, mobile platforms, and display projects.
With successful delivery of several projects, including a
broadcast promo and a promotional trailer for an independent
feature, the new 3D pipeline is the latest component of Visual
Data’s full spectrum services that include editorial,
color correction, subtitling, encoding, and digital cinema
packaging.
Ruben Garcia, Vice President of Technical Services for Visual
Data, commented, “3D is becoming mainstream. Increasingly,
we are seeing our clients include 3D in their plans for everything
from theatrical promos and video games to home content and
mobile delivery. For major studios and independent filmmakers,
3D has become a viable creative, technical, and business choice,
and Visual Data has set-up an efficient and cost effective
workflow to service their needs.”
The first 3D projects recently completed at Visual Data included
a multi-format promo produced by Jeffrey Lerner (Blue Collar
Productions, Inc.). Mr. Lerner noted, “We came to Visual
Data with an incredibly tight turnaround time for the project,
complex material with varying frame rates, and a mandate to
deliver the best quality 3D image possible. There were competitors
who told us we were crazy to even think this could be done
in the timeframe, but Ruben Garcia and the hardworking Visual
Data team stepped up to the plate with the technology, service,
and attitude that it took to deliver everything we needed
within a 24 hour period. They exceeded our expectations, delivered
an outstanding 3D image, and were pleasant from start to finish.”
Visual Data has also delivered a 3D promo
for the new independent feature/web series “Jane”,
an action based noir thriller directed by Craig Ross Jr. Mr.
Ross commented, “Visual Data understands building a successful
workflow; they have done it for over a decade in other areas
of post production. ‘Jane’ came to the process with
a number of production hurdles to address, and a very tight
budget. In every way, Visual Data delivered. They continued
to move forward, challenging every obstacle we encountered.”
The promo for “Jane” screened at Comic-Con 2010.
By providing a full service offering, Visual Data is able
to manage all of the variables that 3D technology entails
and deliver content in any format a client requires; from
the initial project through 3D Digital Cinema Files (Stereoscopic)
for theatrical delivery, and soon, 3D Blu-ray.
Noted John Trautman, President of Visual Data, “We have
a long history with the repurposing of our clients’ content,
and we understand that there are many ways that content holders
need to use their material in today’s market. A 3D promo
can be a 2D promo in some circumstances, and a 2D broadcast
may need to be converted down the line. With the introduction
of our new pipeline, we feel we have created the most effective
and affordable way of making great 3D available to our clients.”
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