
Virgin Media Television Maximizes
Post-Production Efficiency With ScheduALL Resource Management
September 28, 2009
Source: ScheduALL
ScheduALL System Enables Booking and
Cost-Tracking for Edit Resources, Lines Recording, and IT
Equipment
ScheduALL today announced that Virgin Media Television, a
provider of innovative programming and cutting-edge broadband
content, has upgraded to ScheduALL Enterprise Resource Management
(ERM) software, which is being used at its Creative Village
post-production facility to manage promo creation and compliance
versioning for programming delivered to major digital television
platforms including Virgin Media, Sky Digital, and Freeview.

As Virgin Media TV delivers content for six of its broadcast
channels, LIVING, LIVING2, Bravo, Bravo2, Virgin1, and Challenge,
ScheduALL's powerful business tools enable the facility to
measure and monitor the use and productivity of its various
resources and relate this data to project and budget targets.
With its upgrade to the latest version of ScheduALL, Virgin
Media TV has merged scheduling of IT resources into the ERM
system, further increasing operational efficiencies.
"We run our promos department as a bookable, chargeable
facility with resources broken down by cost," said Dan
Marbrook, post-production manager at Virgin Media TV. "ScheduALL
gives us the means to manage and track the use of those resources
so that we maintain a high level of productivity and meet
our contract requirements."
Virgin Media TV contracts with technology partner Red Bee
Media to provide broadcast, post-production, and transmission
services. In addition to simplifying booking of production
resources, including edit suites and associated equipment
and staff, ScheduALL attaches real-time cost data that provides
a snapshot of edit costs and how they compare to the companies'
contracts, delivering an accurate comparison of actual vs.
plan and ROI.
ScheduALL also manages the live recordings of content, typically
live feeds from the U.S. and live outside broadcasts from
the U.K., delivered via Red Bee.
Within ScheduALL software, Virgin Media TV uses a series of
rate cards to measure how efficiently each department and
producer creates each individual product. If, for instance,
a producer is keeping costs down by completing more work on
desktop editors than on high-end craft edit systems, the ScheduALL
system reflects this efficiency.
Further, by associating bookings to projects, ScheduALL enables
the grouping of work orders so that managers can see what
any single project costs. On the project level, the software
thus allows management to see how well producers perform over
any given month and if, for example, they're meeting targets
for creating promo packages.
ScheduALL's analysis tools plus real-time data also gives
Virgin Media TV the information needed to make a business
case for more or fewer resources, or to boost performance
in specific areas of operations. As an added benefit, the
ScheduALL interface is conveniently displayed on a video screen
at the facility's entrance and provides a current run-down
of the day's bookings for post-production staff.
"ScheduALL is an intuitive, reliable system for booking
resources and capturing the information we need to understand
the compliance and promo editing costs for each of our broadcast
channels," said Dan Marbrook. "ScheduALL is a valuable
business tool for us, providing reliable operation, backed
by excellent support."
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