NVidia Acquires Mental Images
December 27, 2007
Source: NVidia
"Mental
Images, founded in 1986, is the recognized leader and de facto
industry standard for visualization software for the entertainment,
computer-aided design, scientific visualization, architecture,
and other industries that require sophisticated images. The
company's core product is the Academy Award-winning photorealistic
rendering software Mental Ray which runs on a wide variety
of platforms ranging from networks of workstations to parallel
supercomputers, producing images of unsurpassed realism.
Mental Ray is the integrated rendering technology
within such leading Computer Aided Design (CAD) and Digital
Content Creation (DCC) software products as Autodesk's AutoCAD,
Autodesk 3ds Max, Autodesk Maya, Dassault Systems CATIA and
Solidworks, and AVID Softimage|XSI.
In addition, leading visual effects (VFX)
companies and studios, such as Buf Compagnie, Digital Domain,
DreamWorks Animation, Lucasfilm, Sony Pictures Imageworks,
Rainmaker, The Mill, The Moving Picture Company and The Orphanage
are among Mental Images's largest customers. In the automotive,
aerospace, advertising and other industries, Mental Ray is
used extensively for product simulation and visualization.
Mental Images, is a wholly-owned subsidiary
of NVidia and operates under its brand and leadership team,
including founder Rolf Herken as the CEO/CTO, from its headquarters
in Berlin, Germany as well as its other worldwide locations
in Europe, North America, and Australia.
As a wholly-owned subsidiary, mental images
has autonomy in running its day-to-day business and continues
to serve its customers in the dedicated manner it is known
for. Mental Images develops and serves new business opportunities
with its software and solutions business, including Mental
Ray, Mental Mill and RealityServer, the platform product for
the deployment of 3D web applications and application services.
The combination of mental images and NVidia
united some of the greatest talents in the visual computing
industry. This strategic combination enables the development
of tools and technologies to advance the state of visualization.
These solutions are optimized for next generation computing
architectures and create new product categories for both hardware
and software solutions."
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