Noise Industries Releases Fx Factory for AE

August 11, 2008

Source: Noise Industries

Noise Industries, developer of visual effects tools for the post-production and broadcast markets announced
the availability of FxFactory 2.0.4; offering native integration with Adobe® After Effects® CS3 software.

FxFactory includes 300 plus award-winning visual effects plug-ins optimized for real-time performance on the Mac platform. With the release of FxFactory 2.0.4, Noise Industries is taking a new path for packaging the multi-host plug-ins. FxFactory 2.0.4 will offer support for Adobe After Effects CS3, Apple® Final Cut Studio® and Apple Final Cut® Express applications in a single package. The new single product – multi-host support allows customers to use the highly popular FxFactory plug-ins with their favorite Mac-based editing and compositing applications.
The move to provide multiple host support in a single product also provides a significant cost savings as customers will not be charged for every host separately.

“This is an important step for our company. The Adobe After Effects crowd is well known for the use of visual effects plug-ins in their workflows and the tight relationships they form with developers to evolve the various plug-in tools,” comments Niclas Bahn, director of
business development, Noise Industries. “This release also makes many of our existing Final Cut customers happy as they have been asking for FxFactory to be made available for Adobe After Effects.”

“Adobe has a phenomenal partner network that draws top notch developers like Noise Industries,” comments Michael Coleman, product manager for Adobe After Effects. “We’re thrilled to have Noise Industries bring their innovative and clever plug-ins to After Effects CS3. Innovation is at the core of our customer’s work and I’m sure the FxFactory plug-ins will become an indispensable part of their creative toolkit.”

High-Performance Visual Effects Tools
FxFactory leverages a high-precision, hardware-accelerated rendering engine that enables users to push the limits of effects creation;
producing that radically unique or realistically organic look with stunning image quality.

FxFactory plug-ins span a wide range of categories that include; blurs, color correction, distortions, glows, half-tones, and stylization filters, as well as generators and transitions. Each plug-in is complimented with a forward-thinking approach to design and development;

Hardware Acceleration; plug-ins are developed to take advantage of the systems graphics card providing unbeatable previewing and rendering performance. Highly Customizable, Contextual UI; FxFactory presents
users with minimal parameters and intutively reacts and displays additional parameters based on the user’s actions. Parameters can be fully expanded; allowing any effect element to be manipulated.

Plug-in Development Engine; Unique in the industry, the FxFactory plug-in management interface provides broadcast designers a user-friendly development tool to design additional visual effects for Apple and Adobe video solutions.

Integrated Help Desk; Plug-in documentation, support resources and tutorials are accessible in one click from the parameter inspector Hundreds of Presets; Built-in presets are a time-saving feature that lets users explore new looks with minimal effort. Users can easily create their own presets to recreate the same look later. New with
FxFactory 2.0.4, presets created on one host can be used inside all supported video applications by Apple and Adobe.

Availability and Pricing
FxFactory Pro is available today for 399.00 USD. Additional plug-in packages are available for free or commercially starting at a price point of 29.00 USD.

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