Industrial Light & Magic Turns to Luxology modo for Creative
Concept Development
July 30, 2010
Source: Luxology
From taking 2D reference art and concept sketches
into 3D, to creating the "look" of some of today's
most technologically advanced feature films, the Art Department
at San Francisco-based Industrial Light & Magic (ILM),
a division of Lucasfilm Ltd., is pioneering the evolution
of the concept development process.
As more artists move toward a 3D workflow, ILM's Art Department
is utilizing the powerful visualization tools in Luxology's
3D modeling and rendering software, modo, to increase speed,
flexibility and efficiency.
"Our clients rely on the ILM art department to create
world-class concept art and design for their films. To generate
that type of work we utilize best-of-breed tools, and modo
is turning out to be a terrific 3D tool for the team,"
noted Richard Kerris, CTO at Lucasfilm Ltd. "modo is
playing a key role in how certain looks and concepts are best
created and it has earned its place in our toolset."
ILM has set the industry standard for visual effects and has
contributed to some of the most influential and groundbreaking
films of the last 35 years. Working alongside a full complement
of professional tools, 3D concept art developed in modo has
played a key role in a number of recent projects including
Confessions of a Shopaholic and Iron Man 2.
"Using modo and producing concept art in 3D has been
a huge asset to our department," said David Nakabayashi,
creative director at ILM. "Our 2D images are invaluable
communication tools, but 3D visualization really takes creativity
to the next level and brings a whole new dimension to our
work."
The talented artists in the Art Department at ILM are responsible
for the technical 3D aspects needed to create the artistic
feel of an entire film ranging from small details, such as
how a creature's skin will look, to the creation of an actual
character, vehicle or environment.
With the scale and complexity of modern production, an efficient
workflow is key to getting projects done quickly. Using modo
401's modeling, painting and rendering tools, artists can
efficiently iterate on a concept and provide a filmmaker with
multiple options to best capture their vision.
In addition to leveraging modo's speed, the ILM Art Department
has also been able to add a new dimension to a process that
was fundamentally rooted in 2D imagery. 3D concept art can
be incorporated into the company's production pipeline as
modo geometry and renderings created for artistic reference
can readily be prepped for production.
About modo
modo is a 3D modeling, painting and rendering software designed
to accelerate the creation of world-class models, associated
color and normal maps, and ultra high-quality renderings.
modo's modern workflow and advanced toolset easily deliver
enhanced productivity for 3D artists working in design visualization,
package design, game development, film visual effects, video
production and graphic arts.
A favorite tool among many designers and artists, modo's innovative
toolset offers one of the fastest paths to content creation
on the PC and Mac.
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