Mexico’s Oxido Adds Second
Baselight
August 30, 2010
Source: Filmlight
Mexico City-based Oxido, one of the largest
providers of post production services for commercials in Latin
America, has purchased a Baselight HD colour grading system
from FilmLight.
Oxido has also acquired a FilmLight Northlight scanner, and
plans to use it to scan film elements for commercial and feature
film projects .
Oxido has pioneered the concept of non-linear colour grading
for commercials in its market and this new purchase is a testament
to the success of that effort. The second Baselight will help
Oxido keep pace with demand from agencies and production companies
in Central and South America and provide the resources for
the company’s planned move into Digital Intermediate
style grading and finishing for feature films.
“Working with advertising customers every day, we have
continually discovered new enhancements and tools provided
by Baselight,” says Oxido managing director Marco Rodriguez.
“In less than a year, our customers have become big fans
of this new way of colour correction. It has been a great
success without a doubt.”
“We learned that it is not as easy as it looks to set
up a colour grading suite that meets professional standards,”
explained Oxido managing director Marco Rodriguez.
“There are compatibility issues and driver updates...and
then there are the systems’ limitations. They are not
able to work in 2K, which is our standard for media originating
as 35mm and 16mm film. Working at lower resolution would be
a problem for us, especially for sophisticated composites
and visual effects.” Rodriguez added that these new systems
are also not necessarily “low cost.”
" Upgrading basic systems to handle high resolution media,
deliver acceptable processing speed and deliver adequate storage
could push their cost beyond that of Baselight, while still
lagging behind in features and performance. “It turns
out, they are only cheap on paper,” Rodriguez says, “In
reality, they can’t compete with Baselight. The cost
is too high and there are too many holes.”
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