Filmlab
Takes Direct-to-Print Film Services to Global Market
January
16, 2012
Source: Filmlab Filmlab, one of
India’s leading motion picture processing and digital post laboratories,
plans to widen its customer base by tapping into international demand for cost-effective,
fast turnaround direct-to-print film services. Having experienced an increase
in the volume of film processing work passing through its Mumbai-based laboratory,
the company is setting out plans to offer the same services to production companies
and moviemakers further afield by offering high quality film processing services
at a very competitive price point. As part of this initiative, Filmlab is also
announcing the purchase of a second Cinevator film recorder.
Despite
seeing a growth in demand for its digital post and DI services, Filmlab, one of
the most experienced and largest film processing companies in India, continues
to see a strong demand for high quality film processing and in particular, for
direct-to-print services. “Many cinemas still
require film, and the majority of film festivals stipulate 35mm as the preferred
medium for viewings,” said Sanjay Patel, Managing Director, Filmlab. “Our
reputation for high quality output and uncompromising attention to detail coupled
with our inherently competitive rates, have already made us the partner of choice
for a select number of international distribution companies, and for new talent
needing just one or two prints for film festival submissions. Our purchase of
a second Cinevator will help us to expand our reach into the global market.” Filmlab
will promote its branded ‘Cinevantage’ range of services to international
markets, offering around-the-clock film printing using its existing Cinevator
film recorder and the new system which will be installed in its Mumbai head office
in February 2012. Cinevator eliminates the need for intermediate stock or sound
negatives, and avoids many of the lengthy and costly processes normally required
to make film prints. Instead, it uses film data to output direct to film, enabling
customers to turn digital masters into 35mm positive print film, including subtitles
and sound, in a single, low-cost, high-speed process. Filmlab simply takes the
movie files, any required subtitle translations, and the timecode in .txt format,
and produces the 35mm print in real-time.
Also, as part
of its drive into the international market, Filmlab will be promoting its strict
adherence to QC monitoring and security. This includes a regular alignment survey
as stipulated by Deluxe Laboratories in Los Angeles, compliance with international
standards for chemical usage, water treatment and re-cycling processes, and the
prevention of illegal copying of release prints through its use of shrink-wrapping,
barcode tracking and Deluxe’s proprietary Forensic Coding Technology.
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