Azimuth Post Production Builds HD Production Infrastructure
with EditShare
February 23, 2010
Source: Edit Share
EditShare announced that London-based Azimuth
Post Production has implemented the range of EditShare Complete
Collaboration products – EditShare Flow for production
asset management; EditShare XStream for shared storage of
HD and DI media; and EditShare Ark for media backup and archives.
Known for developing high-impact documentaries, Azimuth is
part of a prominent Middle Eastern-owned media group that
includes award-winning London-based production company, ORTV
International.
Their postproduction services include off-line and on-line
editing of short and long form films for broadcast, corporate
and commercial genres. Azimuth's purchasing decision was driven
by the increased amount of tapeless production within their
facility. "As clients usually recycle their XDCAM EX
cards almost immediately, we were finding ourselves holding
the only copy of their rushes. We needed to protect ourselves
against all possibilities of data loss, so purchasing an archive
and backup system like EditShare Ark was vital," says
Neil Hatton, Director of Postproduction, Azimuth.
"The integration of Flow and Ark with XStream's storage
capabilities means that the location and metadata of all files
is tracked throughout the production cycle, right through
to permanent archive."
The new EditShare installation provides an end-to-end HD production
infrastructure, facilitating media ingest, asset tracking,
and enterprise tiered shared storage management across the
facility's postproduction operations, which includes a mix
of Avid and Final Cut Pro editing systems and a Digital Vision
Nucoda HD color grading solution.
Azimuth replaced the existing Avid Unity and LANshare systems
with a 32 TB EditShare XStream Series shared storage solution.
The facility's 10 editing suites and color grading system
are connected to XStream via 10 Gigabit Ethernet. XStream's
workflow engineered features facilitate project sharing among
Avid and Final Cut Pro editors, enhancing creative collaboration.
Media ingest and asset logging are done using the new 2-channel
EditShare Flow solution. Content is recorded straight to the
EditShare XStream shared storage server with full metadata
intact.
The Flow Browse module incorporates key search tools for browsing
and retrieving assets from EditShare Media Spaces. Completing
the HD production infrastructure is EditShare Ark for backups
and archives.
"EditShare's extreme flexibility and cross-platform capabilities
are a perfect fit for the high-performance, full-service Soho
postproduction house," says Tara Montford, Managing Director,
EditShare. "Our seamless storage collaboration and tapeless
workflow capabilities offer industry-leading performance and
unmatched scalability. The installation of our full-range
of systems, from Flow to XStream and Ark, will provide Azimuth
with shared workflows from ingest to archive, and reliable
media sharing across all platforms for increased productivity.
We are thrilled to add Azimuth to our esteemed list of clients
and see another high-end Soho shop go for EditShare."
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