Digital Jungle Post Production Launches New Music Video Division

August 23, 2010

Source: Digital Jungle

Digital Jungle announced the creation of a new division focused solely on the servicing of clients working in music video post-production: "Digital Jungle Music Video" (DJMV).

DJMV was created following the success of several music videos finished at the facility, including "Come Back To Me" for "American Idol" winner, David Cook, "You're Going Down" by Sick Puppies, "Dirty Girl" by Aaron Fresh, and
"Something Like a Party" from the School Gyrls. Both the Aaron Fresh and School Gyrls videos were brought to Digital Jungle through Nick Canon's NCredible Entertainment.

"We have created DJMV to provide workflow and client servicing specifically for the Music Video industry," said Digital Jungle President, Dennis Ho. We've found through extensive experience how different the needs are between
music videos versus film or TV projects. In music videos the color grading is a central key to holding the audience attention captive. The color provides emotional subtext that sets the mood for the entire piece. With film and TV projects, color is more supplemental to the narrative."

Color grading for DJMV takes place in Digital Jungle's impressive screening room, which is powered by a Quantel Pablo system and projected by a Barco 2k Digital Projector onto a 21 x 8' screen. Head Colorist John Scheer personally handles the coloring process.

A compilation of some of Digital Jungle's work within the music video industry is available for viewing at www.digijungle.com

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