Filmlab
Takes Direct-to-Print Film Services to Global Market January
12, 2012
Source: Cinevation Leading
Film Processing Laboratory in India Purchases Second Cinevator Film Recorder
Filmlab, one of India’s leading motion picture processing
and digital post laboratories, plans to widen its customer base by tapping into
international demand for cost-effective, fast turnaround direct-to-print film
services. Having experienced an increase in the volume of film processing work
passing through its Mumbai-based laboratory, the company is setting out plans
to offer the same services to production companies and moviemakers further afield
by offering high quality film processing services at a very competitive price
point. As part of this initiative, Filmlab is also announcing the purchase of
a second Cinevator film recorder. Despite seeing
a growth in demand for its digital post and DI services, Filmlab, one of the most
experienced and largest film processing companies in India, continues to see a
strong demand for high quality film processing and in particular, for direct-to-print
services. “Many cinemas still require film,
and the majority of film festivals stipulate 35 mm as the preferred medium for
viewings,” said Sanjay Patel, Managing Director, Filmlab. “Our reputation
for high quality output and uncompromising attention to detail coupled with our
inherently competitive rates, have already made us the partner of choice for a
select number of international distribution companies, and for new talent needing
just one or two prints for film festival submissions. Our purchase of a second
Cinevator will help us to expand our reach into the global market.”
Filmlab will promote its branded ‘Cinevantage’
range of services to international markets, offering around-the-clock film printing
using its existing Cinevator film recorder and the new system which will be installed
in its Mumbai head office in February 2012. Cinevator eliminates the need for
intermediate stock or sound negatives, and avoids many of the lengthy and costly
processes normally required to make film prints. Instead, it uses film data to
output direct to film, enabling customers to turn digital masters into 35 mm positive
print film, including subtitles and sound, in a single, low-cost, high-speed process.
Cinevator uses precision accuracy and produces first generation prints.
Filmlab simply takes the movie files, any required subtitle translations, and
the timecode in .txt format, and produces the 35 mm print in real-time. The service
is suitable for established moviemakers seeking a competitive edge in fast turnaround
environments, and for new cinematographers seeking a low-cost method of making
single film prints for viewing at film festival or local theatres. Filmlab
recently employed its Cinevantage services to provide the film print for Adaminte
Makan Abu (Abu, Son of Adam), India’s official entry for the upcoming 84th
Academy Awards in Los Angeles. Written, directed and co-produced by Salim Ahamed,
the movie was made in the Malayalam language by award-winning director of photography,
Madhu Ambat. Filmlab also added subtitles in English as required for the Awards’
pre-screening procedure, making use of Cinevator’s one-step subtitling and
printing process. Also as part of its drive into
the international market, Filmlab will be promoting its strict adherence to QC
monitoring and security. This includes a regular alignment survey as stipulated
by Deluxe Laboratories in Los Angeles, compliance with international standards
for chemical usage, water treatment and re-cycling processes, and the prevention
of illegal copying of release prints through its use of shrink-wrapping, barcode
tracking and Deluxe's proprietary Forensic Coding Technology.
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