CineForm CineDDR Offers Mastering-Quality Video Recording and Playout As An Affordable Alternative to HDCAM SR

July 30, 2009

Source: CineForm

CineForm Compression Technology In Combination with Drastic Technologies DDR Expertise Ushers in
a New Era of File-Based Post Production Workflow Efficiency

CineForm, creators of high-fidelity compression based
workflow solutions for the post production marketplace, today announced it has teamed with Drastic
Technologies, a developer of digital disk recording and data infrastructure technology, to accelerate the migration of post production workflows away from expensive and cumbersome tape-based formats towards more efficient and cost-effective file-based recording and playback.

The result of this technology partnership, CineForm CineDDR, combines CineForm’s respected mastering quality compression with Drastic Technologies’ expertise in professional DDR technology to provide a softwarebased
alternative for professional acquisition and playout.

Leveraging commonly-available PC or Mac hardware,
CineDDR delivers an accelerated workflow by creating media files that are immediately usable in post production
– a significant development over tape workflows whose recording formats are not widely supported in postproduction.

CineForm demonstrated CineDDR for the first time in its booth at NAB 2009 in Las Vegas.

“HDCAM SR has proven to be a workhorse technology for film and television production and post work,” said
David Taylor, CEO and co-founder of CineForm, Inc. “Our strategy with CineDDR is to offer cost savings and
labor efficiency that exceeds tape workflows, while also offering higher visual fidelity and feature compatibility
demanded by professional workflows. Partnering with Drastic was a perfect fit for CineDDR because it allowed
CineForm to focus on compression features and performance while leveraging the rich deck control features and user interface expertise for which Drastic is known.”

“The result of our collaboration with CineForm represents a significant workflow enhancement for the post
production market,” added James Brooks, Manager of Development, Drastic Technologies. “Combining our
expertise in developing tapeless digital disk recording solutions with CineForm’s innovative compression
workflow creates an entirely new opportunity for customers to adopt a streamlined capture/playback solution with the functionality of a professional production VTR and a familiar VTR-style front end for ease of operation and a minimal learning curve.”

CineDDR Key Features: Economics of Ownership

A unique and valuable attribute of CineDDR is its affordable integrated price point for video capture and
playback. CineDDR is available to customers immediately as a software solution, as well as a manufacturer
built, optimized turnkey system, which will be available for purchase on August 1, 2009.

As a software-based solution, customers can assemble a CineDDR recording/playout system by adding an Intel
Core i7-based PC or Mac with RAID storage plus an AJA Xena (Windows) or Kona (Mac) card. The integration
cost for dual-link recording and playout for a CineDDR system is less than $10,000, enabling an ownership
model instead of a rental model because the integrated price point is approximately 1/10 the cost of purchasing
a fully-featured HDCAM SR deck.

As a turnkey solution, customers can easily order and deploy a specifically-designed and optimized ‘bullet proof’
turnkey solution. Benefits include professional system design, performance and maintenance for customers with
mission critical content.

Key features of CineDDR software and turnkey solutions include:
• Record into or playback from CineForm’s 10-bit YUV or 12-bit RGB mastering format;
• Timecode-based video capture and playback to/from HD-SDI and component sources;
• 9-pin serial control and VTR emulation supporting IN and OUT for integration into an automated environment;
• Supports VITC, LTC and absolute time code sources;
• Clip metadata maintenance and display;
• Setup tools for up, down and cross conversion for output flexibility.

Pricing and Availability
CineDDR software will be offered in both single-link and dual-link versions, and also in versions that support both
Windows and Mac OS X.

- The single-link version of CineDDR is priced at $2500.
-The dual-link version is priced at $4000.
- The Windows version of CineDDR is available for purchase and Trial download from CineForm’s website.
- The Mac version of CineDDR will be available in the coming weeks.
- Turnkey solutions will be available August 1, 2009.



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