ASSIMILATE
Expands Sales and Support at London OfficeSeptember 24,
2010
Source: Assimilate Five
years after opening its UK/European headquarters in London, ASSIMILATE, developer
of the SCRATCH Digital Finishing Solution, is expanding its sales and service
operations to better serve its rapidly growing customer base of digital cinema
professionals -- filmmakers, studios, post facilities, broadcasters, creative
teams, and agencies – throughout the UK and Europe.
ASSIMILATE has
relocated to new offices in the Soho area of London to accommodate an increase
in technical support staff, as well as an advanced SCRATCH v5.2 finishing suite
that offers real-time digital workflows for 3D, RED MX and beyond, RED MX-3D,
ARRIRAW, HD/SD, Film, DPX, AVID MXF, or any mix of formats. ASSIMILATE’s
Soho technical team includes a colorist, trainer, DI specialist, and 3D consultant
Martin Parsons of Image Eyes. With more than 20 years of working in high-end post-production
for film and TV in London, Parsons’ expertise is developing efficient and
streamlined digital workflows from on-set through to post production and on to
the big screen, with a specific focus on 3D capture and post.
“Working
with the ASSIMILATE team on the SCRATCH 3D features and real-time workflows has
been an exciting opportunity,” says Parsons. “They’re at the bleeding
edge of 3D digital post, giving their worldwide user base a huge creative advantage.”
To complement ASSIMILATE’s direct sales and support office in Soho, ASSIMILATE
has appointed MediaPros, as their reseller partner for ASSIMILATE’s RED MX
solutions. This includes RED Rocket and ASSIMILATE’s ROCKET FUEL bundle,
which includes the tools for real-time ingest, conform, delivery and output of
RED ONE™ MX digital camera material.
“The expansion of our London
office underscores our commitment to customers throughout the UK and Europe to
provide responsive and optimal service and support,” states Jeff Edson, CEO
at ASSIMILATE. “Always with an eye to outstanding creativity, the UK and
Europe are high-growth markets for digital cinema, and particularly 3D productions.
SCRATCH provides the powerful digital tools these creative professionals need
to break new cinematic ground, and to do so cost effectively within a streamlined,
real-time workflow.”
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