“Standing Ovation” with Scratch-Red
Workflow at Local Hero Post
June 22, 2010
Source: Assimilate
The musical, “Standing Ovation”
(2010) opens in theaters nationwide on July 16. The RED ONE
Digital Camera was used for the shoot of this major summer
release, and the entire DI, including color correction, was
done in ASSIMILATE’s SCRATCH Digital Finishing Solution
at Local Hero Post, Santa Monica, CA.
“Standing Ovation” is an uplifting dreams-come-true
story about friends competing in a national music video contest.
“A feature filled with song and dance numbers performed
by enthusiastic young actors screams for eye-popping visuals,”
says Leandro Marini, Founder and DI producer at Local Hero
Post. “The RED camera came through with richly saturated
imagery and we were able to push the colors and details to
the max doing the color grade in SCRATCH.”
“SCRATCH easily ingests and handles the native RED RAW
data – no proxies, no transcoding – and the conform
goes very quickly,” says Marini. “Every project
has its unplanned challenges, but with SCRATCH, we were able
to work past those and focus on the primary and secondary
color grading, tracking masks, keying, and enhancing details.”
Writer/director Stewart Raffill and executive producer James
Brolin personally supervised the DI sessions – the color
grading and finishing – in our SCRATCH theater. “We
were grading and making changes in real time of course, and
both Raffill and Brolin were incredibly impressed with what
can be done today using powerful digital cinema tools,”
says Marini. “I think it’s safe to say that they
were both blown away with the color grading and finishing
process, the ability to easily compare/contrast different
versions, and then make changes on the fly.”
Marini adds, “Raffill loves film and this is his first
digitally shot feature. He was truly thrilled, after thinking
digital footage could never look this good. No doubt that’s
extremely satisfying for us as well – to know a client
is down right happy with our work.”
Marini was an early adopter of the SCRATCH data workflow and
has used it for the post production of numerous features,
commercials, and imagery projects shot in a variety of formats.
“SCRATCH has evolved over the years to become a highly
efficient and stable data workflow with powerful digital post
tools,” says Marini. “The on-going updates keep
it state-of-the-art. It will support any format, but is a
dream for RED 4K and RED MX. For us, working in SCRATCH is
almost a magical experience – we have all the needed
DI tools at our fingertips to bring out the best in imagery,
no matter the format or size of the project.”
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