SDI & Sony Working Together
to Create Next Phase 3D Subtitling Placement Solution
August 20, 2010
Source: SDI Media
SDI, provider of
localization services to the media & entertainment industry,
announced that Sony Creative Software, a division of Sony
Electronics, has adopted and integrated SDI’s XML schema
into their Z-Depth 3D subtitle editing application - Z Depth
creates the information needed for proper placement of subtitles
or menus in the 3D space of a 3D title presentation.
With over 61% of US cinema goers having
now experienced 3D movies and predictions of 25 million 3D
TV sets globally by 2013, the format offers significant growth
opportunities. Industry-wide 3D standards are required in
each element of the supply chain to ensure a unified and cost
effective approach. SDI, with its long history of innovative
solutions, were invited by Sony Creative Software to aid in
the development of software applications and provide recommendations
for supported file formats.
After researching the range of data being produced, SDI determined
a robust schema needed to be created which allows for the
subtitle placement work that has been done in the initial
market segment to be repurposed for downstream use. SDI recognizes
the need to develop robust, standardized formats for this
component of the supply chain and believes that this format
is a step toward an integrated, industry-wide solution.
“SDI’s depth and range of services
makes them an ideal partner for Sony Creative Software. They
are respected leaders in the development of subtitle software
solutions and have created many tools later adopted by the
wider community,” says Dave Chaimson VP of Worldwide
Marketing for Sony Creative Software. “Our role is to
create innovative and powerful tools that enhance the 3D viewing
experience and the team at SDI has been fundamental to the
successful adoption of the Z-Depth™ tool into our suite
of products.”
Scott Rose Global CTO at SDI commented,
“3D is a game changer for the subtitling business - developing
industry leading solutions is an essential part of our philosophy.
Placed correctly, 3D subtitles play a vital part in enhancing
the viewing experience. With industry-wide co-operation and
a willingness to share innovative advances, we are confident
that a collaborative approach between industry participants
will allow us all to work together to establish a robust set
of best practices.”
Click here to view the Schema XML specification
www.sdimedia.com/3D.
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