JVC and Big Bridge in Strategic 3D Alliance
for Content Development and Production
August 18, 2010
Source: JVC Professional
JVC Professional Australia/NZ announced
that it has entered into a strategic 3D alliance with Brisbane-based
communications and digital content convergence specialists
Big Bridge.
Established in 1992 Big Bridge is one of Australia’s
leading production facilities specialising in the development
of innovative and effective marketing and communications resources.
JVC Professional Products Australia/New Zealand National Sales
and Marketing Manager Noel Oakes said, “Put simply Big
Bridge is one of the most unique facilities in Australia,
a true a one-stop shop for content creation and distribution
with web development, AV, graphics, VFX and editing all in-house.”
The 3D alliance talks began after Big Bridge requested a demo
of JVC’s innovative IF-2D3D1E Stereoscopic Image Processor
and GD-463D10E 3D LCD monitor.
JVC’s IF-2D3D1E Stereoscopic Image Processor, which works
as a 2D-to-3D converter and as a 3D L/R mixer for video content
producers is housed in a rugged, 1RU metal cabinet and compatible
with a wide range of HD formats. The IF-2D3D1E is designed
to help 3D content producers improve their workflow, whether
they are converting archived 2D material or shooting original
content in 3D.
The GD-463D10E 3D LCD panel is fast becoming the professional
standard in Australia and New Zealand and provides flicker-free
3D images by adopting the Xpol polarizing filter method and
battery-free passive-type circular polarizing filter glasses.
Video input is compatible with industry standard line-by-line
and side-by-side 3D formats. JVC’s unique 3D decoder
circuit translates images into the optimal Xpol display format
and demonstrates the ability to accommodate subtle gradations
and shades of colour.
Big Bridge managing director Gus Taddeo said, “We had
a full demonstration of the IF-2D3D1E Stereoscopic Image Processor
and GD-463D10E 3D LCD monitor to our senior creatives and
project managers by JVC Professional’s Queensland Sales
Manager Bryan Fagerlund and everyone was very impressed. Such
was the level of enthusiasm that we immediately called Noel
(Oakes) to discuss how both organisations could work together
in the area of 3D.”
The discussions progressed to the point that both companies
committed to a strategic 3D alliance in 2D to 3D conversion
and 3D content creation projects.
Oakes commented, “Big Bridge now have two GD-463D10E
3D LCD panels and an IF-2D3D1E Stereoscopic Image Processor
in-house and have already had interest in projects that span
the web, mobile, TVCs and promotional videos to name a few.
This is the real strength of our alliance.
JVC has the technology that perfectly compliments Big Bridge’s
considerable expertise to help create and deliver 3D content
onto multiple platforms and devices across many industries
– a truly unique proposition.”
Gus Taddeo added, “Our areas of expertise in content
creation range from education and training right through to
heavy engineering and major infrastructure construction. Many
of our clients have been working with us for years. That’s
because we produce creative, innovative and effective resources,
and we do it efficiently and professionally. Now with JVC’s
help we are extending our creative, production and audio visual
services into the 3D arena with startling results. We are
currently working on projects including a 3D promotional video
for the CSIRO which we believe will set the standard across
Australia.”
Noel Oakes concluded, “The demand for good 3D content
is growing as are the channels and streams via which it will
be delivered. By going through Big Bridge and their excellent
in-house team any organisation, whether it be government or
in the corporate sector, will now be able to have all of their
3D content requirements met efficiently, effectively and to
a very high creative standard.”
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