ARRI Hires Industry Veteran Michael Bravin
January 21, 2010
Source: ARRI
Michael Bravin is
joining ARRI Inc. as Vice President of Market Development
for Digital Camera Products. Reporting to Bill Russell, Vice
President of Camera Products. Bravin will be based out of
the Burbank, Calif. office as part of the team dedicated to
the marketing and sales of ARRI’s new ALEXA digital camera
line throughout the North and South American market.
Says Russell, "I am very pleased that
Michael will be joining ARRI. He has an outstanding reputation
in our industry and his experience will be greatly beneficial
to our sales and marketing efforts."
Bravin comes to ARRI with over 30 years
in the production business, most recently serving as Chief
Technology Officer at Band Pro Film & Digital Inc. In
his 15 years with Band Pro, he was instrumental in expanding
the market for HD technology for digital cinematography, including
the recent introduction of Sony F23 and F35 cameras. While
with Band Pro, he worked closely with Carl Zeiss in
the development of the DigiPrime and DigiZoom cine lenses
for 2/3” HD cameras.
Prior to Band Pro, Bravin was with Abekas Video Systems where
he was involved in the transition from analog to digital tools
for live television and the postproduction industry. He also
previously served as General Manager for
California Communications, Inc., a Hollywood film and video
equipment rental, stage rental, and postproduction services
company. He began his career in live production with NBC Sports.
Michael is an Associate Member of the American
Society of Cinematographers, a member of the Society of Motion
Picture and Television Engineers and the Digital Cinema Society.
He was a founding instructor with the Santa Fe HD Workshops,
educating and training cinematographers, operators and camera
assistants.
Says Bravin, “I’m am very excited
to be joining the ARRI team as the industry embraces digital
tools and workflow for motion picture, television and commercial
production, and ARRI ups the ante with the ALEXA line of cameras.
I see my role as a champion for cinematographers while preserving
the art, craft and tradition of cinematography.”
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